Bill Berroth, president of Motonation, on what he learned in 2010.
"Dealernews: What is your gameplan for taking on 2011? What specific changes are you making?
Bill Berroth: Honestly, Motonation is planning on 2011 being another challenging year. That said, Sidi has done a great job getting us some exciting new price-point boots that should fit the market conditions very well. This is a major change from Sidi, which usually tries to build the best product possible with no consideration of price points. Other than that, we have found that Motonation’s limited distribution policy on the AGV Sport, Sidi and Vemar brands serve us well in a challenging economic environment."
Read the full article: http://www.dealernews.com/dealernews/Bill-Berroth-president-of-Motonation/ArticleStandard/Article/detail/701809
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